The LickiMat story began in Australia with the idea of designing a product to improve dogs oral hygiene and oral health. Lickimat’s two principles focus on stimulating the tongue to produce more saliva, leading to healthier teeth and gums and scraping the tongue to reduce undigested food particles and odor-causing bacteria. The LickiMat range challenges your dog or cat to lick in order get the reward that has been spread onto the LickiMat. Resulting in a lot of licking, a lot of interest and a lot of fun!